Twitter for SEO Tip #2: Use Targeted Keywords Be sure to add targeted keywords so Google is more likely to recognize your tweets. You shouldn’t just be promoting your account, tweets, and tags to targeted audiences, though. And the brand doesn’t let their Twitter followers forget it.Ī small tag will appear under your account name that says, “Promoted.” Rothy’s shoes are not only made from recycled materials, but they’re also machine washable. Their Twitter content is on-brand, impactful, and engaging. One brand that is currently using an effective Twitter strategy is Rothy’s, a sustainable shoe company. The best part is that you can target specific, custom audiences. Therefore, promoting content on Twitter can help you rank higher. Twitter ads are a surefire way to gain tons of visibility, generate leads, and grow your audience. Twitter for SEO Tip #1: Promote, Promote, Promote
For starters, you need to promote Twitter trends, your tweets, and your account to get your name out there to as many people as possible. You might be wondering, “Where do I start?”Įxposure is key. More brand awareness = more searches about your company. That’s because Twitter lets you build a large following and gain the attention you need to boost brand awareness. If you use Twitter correctly, you can boost your brand’s search engine rankings just by posting on the platform. Likes, shares, and comments can have a massive impact on SEO.Īccording to cognitive SEO, the higher the average number of shares, comments, and likes a brand has, the higher their website rank actually is. Search engines actually use social signals from social media to rank your website. If you aren’t using Twitter to boost your brand, you’re seriously missing out.Īccording to Statista, Twitter has amassed more than 330 million active monthly users.īut there’s a better reason to build your brand on Twitter, besides the capability to reach the large, diverse audiences it provides. Twitter is has a massive audience, making it a great platform for advertising products and services, or sharing your content.
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